For over 15 years, I’ve had the privilege of working closely with Bob Thomas and now Vertical Drop Ski Shop, a trusted local hub for skiers and racers. What began as a handful of seasonal print ads has evolved into a full-spectrum creative partnership that spans across web design, print collateral, email campaigns, social content, and video production.
Whether it’s launching early-bird sale promo, designing in-store signage, or producing social content that capture fresh powder days, every piece of work has been focused on energizing their loyal community and driving seasonal engagement.
Category: Website, Social Content, Email Campaigns, Video & Print
Client: Vertical Drop Ski Shop, Clarkston, MI
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At Sandpiper Studio, we take pride in helping visionary entrepreneurs bring their ideas to life. One of our most exciting projects was working with Make-Cup, a thermally insulated makeup cup designed for beauty on the go. This innovative product featured slide-out magnetic palette holders, a built-in mirror, and a dedicated compartment for brushes and pencils—blending convenience, sustainability, and style into one sleek design.
From the ground up, Sandpiper Studio led the branding, design, and packaging for Make-Cup, crafting a cohesive identity that reflected the product’s modern and eco-conscious mission. We developed a clean, sophisticated aesthetic that resonated with beauty enthusiasts while emphasizing the brand’s commitment to reducing packaging waste. Our work extended beyond the physical product, as we also designed and built a website to showcase Make-Cup’s unique features, engage potential customers, and drive sales.
Though the website is no longer live, our collaboration with Make-Cup stands as a testament to the power of thoughtful design and strategic branding. At Sandpiper Studio, we are passionate about bringing innovative ideas to life, helping entrepreneurs turn concepts into tangible products with strong visual identities. Whether you’re launching a new brand or refining an existing one, we’re here to help you tell your story.
Category: Website, Social Content, 3D concepts, Video, Print and Packaging
Client: Make-Cup, Commerce Township, MI
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For this two part project, I was contracted by my favorite local coney restaurant, National Coney Island, and DCP Agency to design a new website and an updated restaurant menu that would resonate with both longtime patrons and new customers. The website design aims to capture the warmth and classic charm of the diner while offering a sleek, modern user experience. I focused on intuitive navigation and responsive design, ensuring that visitors could easily access all of the restaurant’s info. The site’s aesthetic combines retro elements with contemporary touches, echoing the restaurant’s legacy while appealing to a modern audience. With a user-friendly layout, the website provides a seamless experience across all devices, from desktop to mobile.
The restaurant’s new menu was designed to complement the website, reflecting the same cozy, inviting feel while making the dining experience more accessible. I used a clean, organized layout that makes it easy for customers to browse through different sections, from breakfast staples to hearty lunch and dinner options. With a focus on typography and strategically placed imagery, the menu highlights the restaurant’s classic dishes while offering a clear, easy-to-read format. The result is a well-balanced design that elevates the dining experience—both online and in-person—ensuring the menu feels just as memorable as the food itself.
Category: Website and Print
Client: National Coney Island via DCP Agency
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I had the pleasure of working with Gem Health and Wellness, a unique primary care practice in Novi, MI, to create a complete branding package that reflects their holistic and patient-focused approach. My work with them included developing a cohesive brand identity that seamlessly integrates with their mission of providing personalized care in a modern, welcoming environment. I designed a responsive website that not only looks great across all devices but also enhances patient engagement by offering easy access to health resources and appointment scheduling. Additionally, all of the photography used for the website and print materials was captured by me, ensuring a personalized touch that truly represents the atmosphere and care at Gem Health. This project was a fantastic opportunity to showcase my design skills while helping Gem Health stand out as a compassionate and innovative healthcare provider.
In addition to the digital work, I also created key print materials for Gem Health and Wellness, including business cards and a trifold brochure. These pieces were designed to reinforce the brand’s identity with clean, professional, and approachable visuals that align with the clinic’s values. The business cards were crafted to leave a lasting impression with their modern aesthetic, while the trifold brochure effectively communicates the practice’s services, values, and patient care philosophy. All of the imagery in these materials was taken by me, ensuring consistency across both print and digital media. The goal was to ensure that all touchpoints, whether digital or physical, provided a consistent and professional brand experience for patients from the moment they discover Gem Health to their visit at the clinic.
Category: Website, Branding, Photography & Print
Client: Gem Health and Wellness, Novi MI
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Crafting a compelling visual identity for Superior Lakes Mead & Wine, a local mead and wine company, was an exciting challenge that blended tradition with modern appeal. Inspired by their commitment to high-quality, handcrafted beverages, I developed a brand presence that reflects their rich flavors, artisanal process, and deep connection to the local community.
From logo creation to label design, every element was carefully curated to tell a story—one that evokes craftsmanship, history, and a touch of sophistication. The label designs balance rustic charm with contemporary elegance, ensuring shelf appeal while staying true to the brand’s essence. Thoughtful typography, intricate illustrations, and a refined color palette work together to create a look that’s as enticing as the product itself.
Whether on a store shelf or a tasting room display, the branding and packaging elevate Superior Lakes Mead & Wine above the competition, inviting customers to experience something truly special. This project is a testament to the power of thoughtful design in shaping a brand’s identity and leaving a lasting impression.
Category: Branding, 3D & Print
Client: Superior Lakes Mead & Wine, Harrison Twp., MIOTHER PROJECTS:
