PROJECT BRIEF:

Crafting a compelling visual identity for Superior Lakes Mead & Wine, a local mead and wine company, was an exciting challenge that blended tradition with modern appeal. Inspired by their commitment to high-quality, handcrafted beverages, I developed a brand presence that reflects their rich flavors, artisanal process, and deep connection to the local community.

From logo creation to label design, every element was carefully curated to tell a story—one that evokes craftsmanship, history, and a touch of sophistication. The label designs balance rustic charm with contemporary elegance, ensuring shelf appeal while staying true to the brand’s essence. Thoughtful typography, intricate illustrations, and a refined color palette work together to create a look that’s as enticing as the product itself.

Whether on a store shelf or a tasting room display, the branding and packaging elevate Superior Lakes Mead & Wine above the competition, inviting customers to experience something truly special. This project is a testament to the power of thoughtful design in shaping a brand’s identity and leaving a lasting impression.