PROJECT BRIEF:

Champion Homes, a Michigan-based modular home builder, needed a refreshed brand identity to reflect its innovation and craftsmanship. Working on the logo design and rebranding efforts, we created a modern, trustworthy visual identity that aligns with their mission of delivering high-quality, customizable modular homes and buildings. The new brand balances strength and approachability, making Champion Homes stand out in a competitive market.

Beyond branding, my team and I designed and developed multiple websites that showcase their home models, customization options, and company values. With a user-friendly experience, clean layouts, and engaging visuals, these websites enhanced customer engagement and made the home-buying journey seamless. Every detail was carefully crafted to reflect the excellence that Champion Homes brings to its modular homes.

This project was a comprehensive transformation, giving Champion Home a polished, professional presence both online and in the marketplace. Through strategic design, I helped position them as a leader in the modular home industry, ensuring their brand and digital presence are as strong as the homes they build.

I was a Senior Art Director at PushTwentyTwo in Pontiac, MI at that time.