PROJECT BRIEF:

I had the pleasure of working with Gem Health and Wellness, a unique primary care practice in Novi, MI, to create a complete branding package that reflects their holistic and patient-focused approach. My work with them included developing a cohesive brand identity that seamlessly integrates with their mission of providing personalized care in a modern, welcoming environment. I designed a responsive website that not only looks great across all devices but also enhances patient engagement by offering easy access to health resources and appointment scheduling. Additionally, all of the photography used for the website and print materials was captured by me, ensuring a personalized touch that truly represents the atmosphere and care at Gem Health. This project was a fantastic opportunity to showcase my design skills while helping Gem Health stand out as a compassionate and innovative healthcare provider.

In addition to the digital work, I also created key print materials for Gem Health and Wellness, including business cards and a trifold brochure. These pieces were designed to reinforce the brand’s identity with clean, professional, and approachable visuals that align with the clinic’s values. The business cards were crafted to leave a lasting impression with their modern aesthetic, while the trifold brochure effectively communicates the practice’s services, values, and patient care philosophy. All of the imagery in these materials was taken by me, ensuring consistency across both print and digital media. The goal was to ensure that all touchpoints, whether digital or physical, provided a consistent and professional brand experience for patients from the moment they discover Gem Health to their visit at the clinic.